Revenue Optimization Strategies
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Evan J. Hoffmann,
Principal & Chief Strategist

Evan has been employing optimization strategies, pricing various "widgets" and helping companies grow revenues for 20+ years. He  worked in several industries including travel, hospitality, and for the last 11 years, in real estate. Before founding Incisive, he was with Aimco, a major REIT in the multifamily housing industry, most recently as SVP Revenue Management and Marketing.

He moved to Colorado in 2008 to expand his expertise in the Revenue Management discipline to the multi-family sector. Although born in New York City, he considers himself a native Bostonian having spent the vast majority of both his childhood and early adulthood in and around the friendly confines of Fenway Park, including his years at Harvard University. He is the proud Dad of two beautiful and successful daughters, who both still happily reside in the Boston area.


"Evan and I worked together at Aimco for a decade and more. We continue good friends today. I respect his expertise in Revenue Management and his deep knowledge of local markets and sub-markets, nationwide. Evan has the strategic vision to improve an organization’s revenue, and the tactical skill to refine company processes throughout the sales funnel, from traffic generation to resident retention. I predict that Evan will add great value to his clients, just as he helped Aimco for so many years." – Terry Considine, CEO, Aimco.

"Evan Hoffmann has been a pioneer at the intersection of Pricing (Revenue Management) and digital marketing for the best part of 2 decades across multiple industries, with the last decade focused exclusively on Multifamily Housing.
 I've had the pleasure of being a colleague and friend of Evan's, working closely together for the last 8 years. I've found that Evan brings sharp analytical thinking, along with an understanding of softer people and cultural issues, to bear on demand procurement and management. He can help align demand acquisition instruments to generate highly qualified and high quality (price point) prospects. Any organization in the multifamily industry would benefit from Evan's experience and insights." - Rich Hughes, SVP Data Science, RealPage

“I’ve had the pleasure of knowing Evan for close to a decade.   As a boss, mentor and now dear friend. he has been instrumental in my career development, as I made the shift from tactical manager to a strategic leader.  Evan brings more experience to the table than most executives could provide after a lifetime.   His approach to coaching is to allow you to unleash your own potential.  He guides you down the garden path by subtly using his experience and expertise to keep you on track but allows you to lead and find your own way to success. He will undoubtedly provide a similar approach in implementing any strategic shifts with his clients, so as to ensure long-term success.” – Cameron Felton, Director, Revenue Management, Evolve Vacation Rentals